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This Privacy Policy explains how SWCM LLC, doing business as Winston Dane ("Winston Dane," "we," "us," "our") — a licensed real estate brokerage team affiliated with eXp Realty serving Lake Norman and Greater Charlotte, North Carolina — collects, uses, shares, and protects personal information through this website and our related services.
By using this website or submitting a form to us, you agree to the practices described here. If you do not agree, please do not use the site or submit your information.
1. What information we collect
Information you give us directly
- Contact details — your name, email address, mailing address, and phone number, when you submit a contact, valuation, or inquiry form.
- Property and search details — the neighborhoods, price range, timing, and property criteria you tell us about, and details about a home you may want to sell.
- Messages — anything you write to us in a form, email, or text message.
- Communication preferences — including whether you checked the box consenting to receive marketing calls and text messages.
Information collected automatically
- Device and usage data — IP address, browser type, operating system, referring page, pages viewed, and time spent on the site.
- Cookie and pixel data — see Cookies & tracking below.
We do not knowingly collect information from anyone under 18. We do not collect payment card numbers, Social Security numbers, or financial account numbers through this website.
2. How we use your information
- To respond to your inquiry and provide real estate brokerage services.
- To send you property listings, price changes, and market information relevant to what you asked about.
- To send marketing communications — by email always, and by phone call or text message only if you gave express consent.
- To operate, maintain, secure, and improve the website.
- To comply with our legal, regulatory, and North Carolina real estate licensing obligations.
We do not use your information to make automated decisions that produce legal effects about you, and we do not sell your personal information.
3. SMS / text messaging
If you provide your phone number and check the optional consent box on one of our forms, you agree to receive marketing and informational text messages from Winston Dane at the number you provided. These may be sent using automated technology.
- Consent is optional. Checking the box is never required to submit a form, to receive information from us, or to work with us. Consent is not a condition of any purchase.
- Message types — new listing and price-change alerts matching your stated criteria, open house and community event invitations, market updates, home-valuation offers, and occasional promotions for our brokerage services.
- Message frequency varies depending on your activity and what you asked us about.
- Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
- To stop — reply STOP to any message at any time and we will stop texting you. You will receive one confirmation message.
- For help — reply HELP, call us at +1 (704) 912-0999, or email [email protected].
- You represent that the number you give us is your own and that you are authorized to receive messages at it. If your number changes, please tell us.
4. How we share information — and what we never share
Mobile information and SMS consent are never shared or sold. We do not share, sell, rent, or otherwise transfer mobile phone numbers, SMS opt-in data, or text-messaging consent to any third party or affiliate for their own marketing or promotional purposes. Mobile opt-in information is shared only with the service providers that help us deliver the messages you asked for, and those providers may not use it for any other purpose.
Otherwise, we share personal information only as follows:
- Service providers — our customer relationship management, email, texting, hosting, and analytics vendors, who process information on our behalf under contract and may not use it for their own purposes.
- eXp Realty — our affiliated brokerage, to the extent required to provide brokerage services and meet licensing and recordkeeping obligations.
- Transaction participants — when you are actively buying or selling with us, the parties needed to complete your transaction (for example an attorney, lender you selected, inspector, or title company).
- Legal and safety — where required by law, subpoena, or regulator, or to protect our rights, our clients, or the public.
- Business transfer — in connection with a merger, acquisition, or sale of assets, subject to this policy.
We do not sell your personal information, and we do not share it with third parties for their own independent marketing.
5. Cookies & tracking
This site uses cookies and similar technologies — including small pieces of data stored by your browser and advertising pixels — to keep the site working, remember your preferences, understand how visitors use our pages, and show you our advertising on other platforms such as Facebook and Instagram.
- Essential cookies keep the site functioning and cannot be switched off.
- Analytics cookies tell us which pages are read and for how long, in aggregate.
- Advertising pixels let us show our own ads to people who have visited our pages. Housing-related advertising is run under the applicable Special Ad Category restrictions.
You can block or delete cookies through your browser settings, and you can opt out of interest-based advertising through your ad platform settings or the tools at optout.aboutads.info. Blocking cookies may affect how parts of the site work. We do not respond to browser "Do Not Track" signals, as no common standard exists.
6. How we protect your information
We use reasonable administrative, technical, and physical safeguards to protect personal information — including encryption in transit (HTTPS across this site), access controls that limit data to the people who need it, reputable vendors who maintain their own security programs, and routine review of who has access. We retain personal information for as long as needed to provide our services and to meet the recordkeeping obligations that apply to North Carolina real estate brokers, then delete or de-identify it.
No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please do not send sensitive information such as account numbers or government identification numbers to us by email, text, or web form.
7. Your rights & choices
- Stop texts — reply STOP to any text message.
- Stop emails — click the unsubscribe link at the bottom of any marketing email.
- Stop calls — tell us on any call, or contact us using the details below.
- Access, correct, or delete — ask us for a copy of the personal information we hold about you, have it corrected, or have it deleted, subject to records we are required to keep.
- Withdraw consent — you may withdraw marketing consent at any time; it will not affect brokerage services you have already engaged us for.
To exercise any of these, contact us using the details below. We will respond within a reasonable time and will not discriminate against you for making a request. Even after you opt out of marketing, we may still need to send you transactional messages about an active transaction.
8. How to reach us
Winston Dane @ eXp Realty
106 Langtree Village Dr, Mooresville, NC 28117-7593
Phone: +1 (704) 912-0999
Email: [email protected] · [email protected]
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be posted here before they take effect.
See also our Terms of Service and our contact and SMS opt-in form.